Privacy Policy

Who We Are

Briliante ("we," "us," or "our") is a diamond and diamond jewelry buying company established in 1970. We operate globally through our website at justbriliante.com and buying offices in New York, Los Angeles, London, Antwerp, Dubai, Bangkok, Hong Kong, and São Paulo.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, submit inquiries, or engage with our services.

Information We Collect

Information you provide directly:

• Contact details: name, email address, phone number, and location when you submit a form or contact us via WhatsApp
• Transaction details: information about diamonds or jewelry you wish to sell, including descriptions, photos, and certificates you upload
• Business information: company name, business type, and related details if you apply for our Retailer Partner Program

Information collected automatically:

• Usage data: pages visited, time spent, referring URLs, and interactions with our website
• Device information: browser type, operating system, screen resolution, and IP address
• Cookies and similar technologies: we use cookies for analytics and to improve your experience (see Cookies section below)

How We Use Your Information

We use the information we collect to:

• Provide free professional valuations for your diamonds and jewelry
• Communicate with you about your inquiry, offer, or transaction
• Process and complete purchases of diamonds and jewelry
• Evaluate and respond to Retailer Partner Program applications
• Improve our website, services, and customer experience
• Comply with legal obligations and prevent fraud
• Send you relevant updates about our services (only with your consent)

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

We may share your information with:

• Logistics partners: Malca-Amit, Ferrari, and Brink's — only the information necessary to arrange secure, insured shipping of your items
• Insurance providers: Lloyd's of London underwriters for transaction insurance purposes
• Service providers: email hosting, website analytics (Google Analytics), and other tools that help us operate our business — bound by confidentiality agreements
• Legal authorities: when required by law, court order, or to protect our legal rights

Cookies & Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics uses cookies to collect anonymous usage data such as pages visited and session duration. This data helps us improve our website.

We may also use Meta Pixel (Facebook/Instagram) for advertising measurement and to show you relevant ads on social media platforms. You can opt out of personalized ads through your Facebook ad settings.

You can control cookies through your browser settings. Disabling cookies may affect some website functionality.

Data Security

We take the security of your information seriously. We implement appropriate technical and organizational measures to protect your personal data, including:

• HTTPS encryption on all pages
• Secure email transmission for sensitive communications
• Access controls limiting who within our organization can view your data
• Regular review of our data handling practices

While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We encourage you to contact us via WhatsApp for sensitive communications.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy. Specifically:

• Inquiry data: retained for up to 3 years after your last interaction
• Transaction records: retained for 7 years as required by financial regulations
• Partner applications: retained for 2 years after the application

You may request deletion of your data at any time by contacting us.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: request a copy of the personal data we hold about you
• Correction: request correction of inaccurate or incomplete data
• Deletion: request deletion of your personal data
• Portability: request your data in a structured, machine-readable format
• Objection: object to processing of your data for certain purposes
• Withdraw consent: withdraw consent for marketing communications at any time

To exercise any of these rights, contact us at info@justbriliante.com or via WhatsApp.

International Transfers

As a global business, your information may be transferred to and processed in countries other than your own, including the United States, United Kingdom, Belgium, and United Arab Emirates. We ensure appropriate safeguards are in place for such transfers.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a minor, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or our data practices, contact us:

• Email: info@justbriliante.com
• WhatsApp: +1 (917) 596-5003
• Office: 580 5th Avenue, New York, NY