Briliante ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This policy explains what information we collect when you use justbriliante.com, how we use it, how we protect it, and the rights you have regarding it.
1. Who we are
Briliante is a professional diamond and fine jewelry buyer with offices in New York, Miami, London, Antwerp, Paris, Milan, Madrid, Lisbon, Los Angeles, Dubai, Bangkok and Hong Kong. For privacy matters, you can reach us at info@justbriliante.com.
2. Information we collect
Information you give us
- Contact details — name, email address, phone number, general location.
- Item details — information about the diamond or jewelry you're considering selling, including photos, weight, certification, and provenance if known.
- Transaction information — if we proceed to purchase, bank or payment details needed to transfer funds, plus identification required by anti-money-laundering law.
- Communications — the content of messages you send us via WhatsApp, email, or the website form.
Information collected automatically
- Analytics data — we use Google Analytics to understand how visitors use the site (pages viewed, referring source, approximate location). This data is aggregated and pseudonymized.
- Security data — we use Google reCAPTCHA to detect bot submissions. reCAPTCHA collects hardware and software information and sends it to Google for analysis.
- Cookies — see our Cookie Policy for details.
3. How we use your information
- To evaluate and respond to your valuation inquiry.
- To communicate with you about a potential transaction.
- To comply with our legal obligations, including anti-money-laundering and know-your-customer requirements.
- To improve our website and services.
- To prevent fraud and abuse.
4. Legal basis for processing (GDPR)
If you're in the EU or UK, we process your data under the following legal bases:
- Contract — to evaluate and complete your transaction.
- Legal obligation — to meet KYC, AML, and tax reporting duties.
- Legitimate interest — to secure the site, analyze usage, and prevent fraud.
- Consent — for optional marketing communications (you can withdraw at any time).
5. Who we share information with
We do not sell your personal data. We share it only with:
- Insured shipping partners (Brinks, Malca-Amit) when arranging collection of your piece.
- Gemological laboratories (GIA, HRD) when independent certification is required.
- Financial institutions to process payment.
- Service providers that help us run the site (hosting, analytics, email delivery).
- Authorities when required by law (tax, AML, court order).
6. International transfers
Our offices span several countries, so your data may be transferred outside your region. Where that happens we rely on Standard Contractual Clauses or other legally recognised safeguards.
7. How long we keep your data
- Inquiries that don't lead to a transaction — kept up to 24 months, then deleted.
- Completed transactions — kept as long as required by tax, AML and commercial law (typically 7–10 years).
- Analytics data — retained under Google's default settings (typically 14 months).
8. Your rights
Depending on where you live, you may have the right to:
- Access the personal data we hold about you.
- Correct inaccurate data.
- Delete your data ("right to be forgotten").
- Restrict or object to processing.
- Receive your data in a portable format.
- Withdraw consent at any time.
- Lodge a complaint with a supervisory authority (ICO in the UK, CNIL in France, etc.).
To exercise any of these rights, email info@justbriliante.com. We'll respond within 30 days.
9. How we protect your data
The site runs over HTTPS. We limit internal access to personal data on a need-to-know basis. Transaction records are encrypted at rest. We train staff on data-handling practices and review our security posture regularly. No system is perfectly secure, but we take this seriously.
10. Children's privacy
Our service is intended for adults. We do not knowingly collect information from anyone under 18. If you believe we have, contact us and we will delete it.
11. Changes to this policy
We may update this policy from time to time. The "Last updated" date above shows the current version. Material changes will be highlighted on the site.